Founded in 2010, Pow Pow editions are now a major player in Quebec comic book publishing. The article analyses its editorial strategies. Publishing Quebec authors for the Quebec public is quite classic, as is exporting it to French-speaking Europe. In a more original way, Pow Pow has also translated its own books for the English-Canadian market, and bought the rights of some European French-language albums for Quebec. A unique four-headed approach, who illustrates the flexibility and particularities of the Quebec market.